Wuthering Heights Essay -- Literary Analysis, Emily Bronte

Born in 1818, Emily Bronte, known as the Laureate of the Moors, feared that people would not read her novel because of her gender. When Bronte turned twenty-seven, she published Wuthering Heights. At approximately the same time, her two sisters, Charlotte and Anne, published their literary works. Looking at Emily Bronte’s Victorian novel, Wuthering Heights, this literary work seems to be yet another book about a grumpy man who tries to take revenge on everyone who hurts him throughout his life. Looking deeper into this novel, readers see that the story revolves around several complex characters who must endure indescribable pain and suffering in their quest for love. The Earnshaw family decides to make Heathcliff who is the primary character in Wuthering Heights, a family member, Mr. Eanshaw’s son, Hindley, starts to beat, to hurt, and to mistreat Heathcliff. However, as Heathcliff begins to spend time with Hindley’s sister, Catherine, their relationship grows, H eathcliff and Catherine develop feelings for each other, and in turn, fall in love. When Catherine decides to marry Edgar Linton, this new turn-of-events devastates Heathcliff. Even though Edgar is a member of a higher social class than Heathcliff, Catherine secretly remains in love with her beloved Heathcliff. To illustrate her love for Edgar and her true passion for Heathcliff, she states, â€Å"I’ve no more business to marry Edgar Linton than I have to be in heaven; and if the wicked man in there had not brought Heathcliff so low, I shouldn’t have thought of it. It would degrade me to marry Heathcliff now; so he shall never know how I love him: and that, not because he’s handsome, Nelly, but because he’s more myself than I am† (63). The manner in which Catherine, Edgar, and... ...k to him. Cathy does not like him. Once Heathcliff dies she is free to marry whoever she want s and live her own life. She no longer has to be trapped anymore. Bell states that, â€Å"Young Catherine and Hareton, who are led to beleive, eventually come to love with patience and understanding, but only after Heathcliff’s influence is removed†(Bell). No one is trapped anymore. Heathcliff experiences much pain and suffering in his search for true love. Heathcliff endures derision and personal injury from Hindley, insults from Edgar, and profound rejection from his dear Catherine. All of these events contribute to the subsequent anguish that many of the second-generation characters, Cathy, Hareton, and Linton, share throughout the latter part of the novel. After Heathcliff’s demise, Cathy and Hareton are now free from the terror and the tragedy that haunt the moors.

General Manager Person Specification Commerce Essay

My professional aim to be achieved in the following 2 old ages is to go General Manager of Grantfen Fire Security Ltd. As this function does non presently exist within the company I have researched the function of a General Manager.1.1 – General Manager Person SpecificationA General Manager has to be an enthusiastic leader with a demonstrative personality, behavior and credibleness to put, keep and transcend consistent high quality criterions commensurate with organizational outlooks. They need to hold sound analytical and computing machine accomplishments with an ability to pass on at all degrees. This individual would besides necessitate to be aim goaded – with the ability to work to, and set, timely public presentation goals/targets and clear aims with a motivational and supportive direction manner. All in all would necessitate to be a strong individualist and determination shaper with high finding to win.1.2 – General Manager Job DescriptionThe function of a General Manager would include but non be limited to the undermentioned duties Planing Administration Supplying leading Reporting on long / short term programs Research / analyse proposals for long / short term programs HR Management Recruitment Development / Training Employee Relationss Performance Management Undertaking Management Operating WIP Reports Oversee Management of Individual Projects Budget Planning Management of Sub-Contractors Application of Specifications and Standards Selling and PR Manage Ad Opportunities Oversee Content, Publication and Distribution of all Marketing and Publicity Manage Press Development Fiscal Management Provide Recommendations sing Investment / Cash Schemes Oversee Preparation of Annual Budgets. Provide Vision and Advise sing Overall Financial Health and Long Range Fiscal Planning Administrative Management Ensure Accurate Quality Control through ISO9001 Procedures / SSAIB / BAFE Oversee High Standards of Health and Safety Aid in Development of Quality Processes and Procedures to Guarantee Continuing Efficiency1.3 – Ideal General Manager CompetenciesThe function of General Manager takes duty for all countries of a concern including the gross and cost elements of the concern. I believe to be able to transport out this function efficaciously I will necessitate to posses the undermentioned accomplishments and competences. Leadership Skills – To be able to steer the company towards a united end and supply our clients with a quality service. Organizational Commitment – To be 100 % committed to the company and its ends in order to actuate the company and supply leading. Conceptual Thinking – To happen new and advanced ways to develop the concern and supply new services and experiences to clients Self Control – To help in determination devising and executive maps Developing Others – To guarantee that the company succeeds in all enterprises and strains loyal and determined staff. Energy and Passion – To drive a squad and actuate them to transport out responsibilities to the best of their ability.1.4 – Ideal General Manager CompetenciesThe makings required for the function of General Manager would be as below, this is non an thorough list but I believe that these makings and experiences are critical to transport out this function successfully. Preferably a grade in Business Management or tantamount degree of experience. A lower limit of 5 old ages concern experience. Demonstrable record of success at a senior degree within a general direction function in a comparable administration, sooner including the direction of preservation and proficient staff. Wide commercial experience, including finance, concern direction, human resources and IT. Prove IT competency in fiscal bundles i.e. Sage Strong interpersonal accomplishments, with the ability to pull off and develop staff making good squad work. Ability to develop, implement, manage and proctor effectual concern and fiscal systems and processs Experience and apprehension of human resource patterns, policies and processs Previous experience of Health and Safety policies, processs and patterns2 – Professional Competencies DevelopmentI have provided below a competences matrix that identifies countries in which I have proved I meet the needed competences for the General Manager Role. I have besides identified spreads that will necessitate attending and action before2.1 – Competence MatrixCompetenceSituation / Action / OutcomeFurther Actions RequiredLeadership Skills I have over 200 security and fire systems that require care and reactive plants. A portion of my occupation is to supervise the planning of these plants and do hourly determinations on which calls are reacted to first due to urgency. We late had a state of affairs where a edifice had been struck by lightning and this had efficaciously blown up the fire dismay system. As the edifice was a wellness Centre with 24/7 occupants this proved a wellness and safety exigency as without an operating fire system the edifice would hold to be evacuated. Checking which staff were on displacement I re-routed applied scientists over to site, this had to be completed in relay due to the length of clip it took to repair to guarantee that applied scientists did non compromise their ain wellness and safety. Completing plants like this encourages my staff to work efficaciously as a squad go forthing the site with every bit much information as possible for the following applied scientist to take over. Whil st finishing these exigency works we besides have to cover any other calls that arise throughout the twenty-four hours, so on this juncture I made the determination to use impermanent sub-contract labor to transport out plants to guarantee continuance of service. The wellness Centre fire dismay system was fixed within 24 hours with occupants of the site non being cognizant that there was of all time such an issue and other clients were dealt with expeditiously with the production of sub-contract labor. Whilst being an effectual leader I find I am still sometimes intimidated when confrontation arises with technology staff. I have put this bullying down to a limited proficient cognition and this should be improved. Organizational Committedness I late changed the manner our service section runs. We used to run applied scientists within nucleus concern hours 08:30 – 17:00, with an exigency service to cover outside these times. It became evident to me that due to the nature of the concerns we operate within that our nucleus hours needed to alter to accommodate, with applied scientists start and finish times being staggered. I spoke to my technology and office staff as this would non merely consequence the applied scientists we would besides hold to alter our office hours ( including mine ) . After explicating to everyone the nature of the sites we looked after and the operational troubles they incur I was pleased to observe that everyone was really willing to come in into treatments sing a alteration in working hours. These alterations have had positive and negative effects on the lives of my staff but I was pleased and proud to observe that they were all willing to co-operate and move in a new way with the company. Th is resulted in the company being able to accommodate to new concern and supply an drawn-out service where required. I find that there are no spreads within my organizational committedness. When employed by a company I am highly loyal and set all attempt and energy into doing the company a success. Conceptual Thinking As the companies ISO9001 internal hearer it is within my function to finish a full set of process and procedure audits every 12 months. There have been a batch of alterations within the company over the last 12 months and this has led to the re-evaluation of our company procedures. I believe that procedures and processs are implemented to help a concern in running with professionalism and quality, non a hinderance. I try to instil in the sections that I audit that these processs are non set in rock and if they do n't work for the company so we should happen something that does. With this in head I started the audit process for this twelvemonth, we looked at the current procedures and processs within the section and I sat down with the Undertaking Managers that have to work to the processs and asked them how they felt the processs aided or hindered them. They mentioned that the processs within their section worked good but the quality of information they received through from the gros s revenues section hindered them in finishing their occupation. I asked them what farther information could be provided to relieve this and we came up with a list of extra information. In this instance the best option was non to alter the processs for the installing section but to alter the processs for the gross revenues section. I created and implemented a checklist of information that the gross revenues section must finish before a occupation can be passed for contract reappraisal. In this state of affairs I understood the job the installing section had by placing forms or connexions, and addressed the cardinal implicit in issue. Conceptual thought includes the integrating of issues and factors into a conceptual model utilizing inductive logical thinking that lead to solutions or feasible options that may non be evidently related or easy identified. I feel I am comfy with this portion of my function and plume myself on seeing declarations through conceptual thought. The weakness I have at this point would be that I am rather protective of the quality system as I built and monitor it. Therefore any unfavorable judgment of the system I take personally and drop everything to measure whether the unfavorable judgment is validated or non. The quality system has been in topographic point for 5 old ages and is audited and reviewed for its effectivity every twelvemonth. Self Control The concern I work within is mostly client service based and whilst my frontline staff will cover with issues that arise ab initio if clients or applied scientists are non happy with a state of affairs so the issue gets passed to me. I was walking through the office when I heard one of the client service misss covering with a ailment. I heard the gentleman on the phone shouting down the line at the miss who was going rather upset. The miss told the client that she would set him through to her director and put the call on clasp. She informed me that the client had his system installed over 6 old ages ago and had a mistake with it. The miss told the client that she could organize an applied scientist and there would be a cost as the system was no longer under guarantee. Once the client realised that he had to pay for an applied scientist he started shouting at the miss stating her that he should n't hold to pay anything and we should repair the mistake for free. I picked up the line to the client and asked how I could assist, he informed me of the same information my staff had and told me I should repair his job for free. I brought up his inside informations from the database and saw the age of the installing and that there was no care contract in topographic point. We offer a 12 or 18 month guarantee period with any installing we provide so this installing was surely out of guarantee. As antecedently the gentleman started to shout down the line about how he expected better aftercare than he had received. I asked the gentleman to quiet down and advised that he would non obtain any declaration whilst shouting at my staff and being opprobrious. We had no duty to this client and it would hold been really easy given his mode to inquire him to travel elsewhere and decline to function him. However, I do non like clients go forthing us with a feeling of ailment will so I advised the client that there was no care contract in topographic point and if he would take out a c are contract with us I would direct an applied scientist to finish the care and expression at the mistake at the same clip which would intend no charge for the mistake. The client was happy with this result and agreed to take out the care contract, he so asked to be put back through to the client service miss and apologised for the mode in which he spoke to her. This was a state of affairs where my response to the job could hold made the state of affairs worse but by exerting a small ego control we obtained a little but long term client. I feel that this is the country in which I need to develop the most as I sometimes find it difficult to show myself with understanding and sympathy. this is chiefly with employees instead than clients and clients. Further HR consciousness would be good. Developing Others We believe in developing our staff to help them in their calling development. We take on staff as learners and develop them throughout their employment at Grantfen. For illustration, as my personal calling and preparation advancements their can non be a whole in the company, person has to be trained to finish the occupation I am presently assigned to. With this in head along with the managers we have chosen the individual to develop into my function and she spends clip alongside me larning the function and placing countries in which preparation is required. We have invested clip, attempt and money in this individual and have put her through legion NVQ ‘s. I believe that puting in people and their development helps the company from a accomplishments position but besides provides the employee with a sense of trueness towards the company Whilst at present the idea of taking over my function is rather dashing to her I am confident that one time all preparation is complete she will be a really capable director. I am sometimes uncomfortable giving employees assessments and happen myself singling out the employees that I feel are more committed to the company and will bring forth long term benefit through preparation. Energy and Passion I love the company I work for and am invariably endeavoring to guarantee that our service section is amongst the best in the state. I believe that one individuals energy and passion to work can be infective and if you have the right squad of people they can feed off of each other ‘s energy. With this in head I set myself a end for the current fiscal twelvemonth that we increase the turnover for the service section by & A ; Acirc ; & A ; lb ; 200K. This was a new country for me as my function has non been specifically gross revenues oriented in the yesteryear. If this end is reached this means the service section will necessitate another applied scientist and client service decision maker. I have communicated this end to our squad and everyone is on board and motivated to win, everyone has expressed a privation to be involved in a underdeveloped section as this creates new calling chances for everyone within the section. As we are still within the fiscal twelvemonth I can non st ate whether we have succeeded but I will province that we are decidedly on mark. Again I do non believe I require development in this country as a am really self motivated and believe in the abilities and end of the company I am employed by. I include below a soul-searching that identifies the countries in which I find myself strong and the countries which will necessitate farther attending every bit good as chances and menaces that this function will supply me with. Self Analysis Strengths Failings Opportunities Menaces Good at Working Alone or in a Team Can Become Obsessive Over Certain Tasks Wider Career Prospects Male Dominated Environment Flexible Lack of Personal Assurance New Challenges Less Experience of Business Management Excellent Communication Skills Can React Emotionally to Work Related Issues Fewer Restraints Current Staffing Requires Re-assignment Well Thought of by Stakeholders Impatient / Want Resolutions Quickly More Autonomy Multitude of Every Day Demands Passionate About the Job / Company / Goals To Learn From Others in Similar Roles Ambitious Loyal Thorough3 – Professional Knowledge DevelopmentI have been working in the Fire and Security industry for 10 old ages and have obtained an highly good working cognition of the industry including a on the job proficient cognition. Over my ten old ages I have been in legion occupation functions and have complete undertakings that did non needfully fall within my occupation function. I feel confident that I can finish most undertakings within the concern which makes me a good campaigner for the function I wish to obtain. But even with this in head I feel that I would necessitate more experience in certain countries before I felt comfy taking a General Manager function. I am on my manner to finishing a grade in Business Management and so will see whether if it would be good to go on on to obtaining an MBA. I feel that I need to obtain farther apprehension in the fiscal field and whilst I have completed the AAT Levels 2 and 3 in Accounting I would profit further from a more in depth cognition of direction accounting. I besides identified a demand for farther Human Resource preparation to enable me to cover with staff efficaciously and reasonably.4 – Professional Development PlanTo accomplish the right degree of competences and makings for the function of General Manager I have completed an action program detailing what activities I will necessitate to set about to turn to all spreads that have been identifiedAreas for DevelopmentHow Area was IdentifiedAction to be TakenTarget DatesShort Term Goals 1. To better proficient cognition Feedback from equal observation. To pass clip with applied scientists on site mistake happening July 2013 2. To go more empathetic with employees Through treatment with co-workers. Complete more staff assessments December 2013 3. To larn how to drive and actuate all squad members Through observation of managers. Through farther HR preparation December 2013 4. To derive assurance in personal accomplishments and abilities Through contemplation in my completion of PDP Through assessments and ongoing pattern of accomplishments and abilities December 2013 Long Term Goals 5. To accomplish a BA ( Hons ) in Business Management After treatments with Directors of sequence within the company To transport on in the completion of class at MMU July 2014 6. To obtain farther apprehension of direction accounting Following completion of AAT degrees 2 and 3 I identified that a farther apprehension of direction histories would be good To take finance as an option in my concluding twelvemonth December 2014 7. To set about farther Human Resources preparation We presently have a HR adviser and following treatments with him i believe farther HR preparation would be good To near the HR adviser and place any preparation available to farther enhance cognition December 2014

New Trends in Advertising - 1638 Words

II. INTRODUCTION Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers, to purchase or to consume that particular brand. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, and billboards. But the trends in advertising are changing over time. The competition is going tough day by day. Thus, marketers are trying to find out more effective ways to reach the target audience. But these changes have not occurred suddenly. There is a continuous†¦show more content†¦How are you reaching your customers in a day and age where television and newspapers are no longer as effective? What causes a product or service to sell in todays world? Do you believe images and music cause a product or service to sell? When a product or service is advertised what causes it to stay in your mind and create a feeling of need for a product or service? With the facts of images and music being played what makes those factors have an effect on the way we think? If you do not like a current song and you see it advertising a product will you no longer buy the product? Children will see there favorite actor or actress in a commercial they want the product. For example an actor or actresses in a nail polish advertisement. Does that have the effect on the nail polish itself? No, yet children will want it. Does having a big start make a product more effective when marking it? Does a new popular song really make a product better? Or is it the fact of it catching or grabbing your attention? When you hear a song on the radio that was in an advertisement does your brain automatically think of a product? If so, how would you go about finding which one would really help? 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